What a Way

to ring in the New Year....earlier this afternoon one of the major networks rebelled against bowl game fever by airing Seal on Ice sponsored by Musselman's applesauce. Yes, Seal sang selections from his songbook live while people iceskated. I think Heidi must be behind this (as she does have her own line of birkenstocks and yogurt candy, so I think its fair to say that she's the queen of odd cross-marketing).