Williams-Sonoma

Who, exactly, is it that writes catalogue text? Back in the eighties and nineties I know that the folks at J. Peterman elevated catalogue authorship to an artform, but just regular, old catalogue writing-- who actually has this job and is it that they assume no one is reading the descriptions underneath all the colorful pictures? Case in point, the July 2007 Williams-Sonoma catalogue. On page 76 they are offering up "Personalized Silicone Spatulas" for $22.50 for a set of three (now really, who doesn't want their name embossed on three spatulas? but that's besides the point).

The text for the item states:

"Molded from the finest-quality silicone, the heads are heatproof to 800 degrees Fahrenheit and stand up to the most punishing work. Hand-wash."

So let me get this straight, they can withstand 800 degree temperatures and "punishing" work but can't go in the dishwasher?

Then there's the White Mountain ice cream maker on page 81. "Churning ice cream by hand is a wonderful experience that's never forgotten." Doesn't really sound like a selling point, especially in light of the next entry which is for the White Mountain ice cream maker with electric motor, "for effortless hands-free churning." clearly meant for those looking for a more forgettable ice cream making experience.